For this Google Adwords sales event entrepreneurs first received a miniature art-frame-mailing inviting them to an exclusive art exhibition. A couple of days later they recieved the real invite with a personalized tagcloud of search words.

At the gallery branch specific words were printed, framed and presented as if it were art. Thus communicating that certain words can be very valuable to a company. At the event the Country manager of Google in the Netherlands, an Adwords user and a known dutch writer told about their personal 'Value of Words'.