IBM and Business Partners can solve any challenge. The Dutch midmarket however, is not aware of this. How to change this misperception?

Midsize businesses could experience how easy it is to get the best solution. Just by entering their business problem in a unique business competition, that completely ran on LinkedIn. With IBM's midmarket leader himself acting as a host in interactive video's, businesses could enter their challenge and vote for the best solution. The winning case got € 30.000 to start the implementation.

Thousands participated by competing or voting with their LinkedIn profile. Adding the extra viral effect of innumerable LinkedIn connections being in the loop too, it resulted in unprecedented exposure and midmarket business growing 13%. Proving IBM solves any challenge, including their own.


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